Why the workplace is the next dimension for virtual reality

Samsung VR experts, Jason Lovell and Mária Rakušanová, discuss the possibilities virtual reality offers businesses and the organisations embracing VR in new and surprising ways.  Read on to see whether VR could one day change the way you do business forever.

For some, the words ‘virtual reality’ may call to mind science fiction, clunky 80s technology and video gamers’ basements, but thanks to advances in technology it’s better and more affordable than ever before. And this time around it means business. It’s created a whole new way of communicating and opened up incredible opportunities to engage with your customers and your employees.


Q. What is the most inspired use of VR you’ve seen?

Jason: Part of the beauty of virtual reality is that there’s an endless list of potential uses, but the best examples really play to the strengths of VR and make the most of the opportunity to create an immersive experience.

What will make virtual reality compelling for a mass market is the fact that it can make you feel emotions in a different way. A great example is charity fundraising: we’re used to seeing harrowing images in 2D on a TV screen, but Unicef have used virtual reality show people inside a Syrian refugee camp in Jordan. What’s amazing is that the reaction is massively different to if you had seen it on a 2D screen – people were coming out of it crying because VR tricks your brain into believing you’re really there.

Maria: Fashion brands are massively embracing virtual reality too. Brands like Tommy Hilfiger have shot fashion shows in 360°, giving viewers a front row seat and behind-the-scenes tours, as well as interviews with the designers. So with VR you get an experience most people couldn’t have even if they were at the show in real life. They then had Gear VR in their flagship stores, so customers could experience the show and see the clothes from the show in the store. These days you have to go beyond providing a great retail experience; you have to provide entertainment too.


“VR has the power to transcend time and space and transport you to worlds you otherwise wouldn’t be able to visit.”


Q. What are the most interesting examples you’ve seen of virtual reality being used specifically in the workplace?

Jason: In the workplace there are two sides to VR: the external side which is engaging with the audience and your customers, but actually the internal side can be just as exciting. At the moment the only limit is our imagination – people still don’t fully know what they can do with the technology so we’re limited by not knowing where to start.

“At the moment the only limit is our imagination”

There’s a lot of value in using virtual reality for training because you can convey complex messages in a much more absorbing way. For example, if health and safety is a big concern for your business, we know that some training for that can be perceived as being relatively unengaging. But using VR you can actually transport employees to the areas of danger; showing them where the hazards are and letting them interact with it. This delivers a compelling experience and hence a message that staff are more likely to remember, which saves you time and money. Studies have shown that people will retain that information far more easily if you use virtual reality, because the brain believes you’re really there in that situation.

Maria: There’s a tech start-up called Medical Realities, which was founded by a surgeon and a virtual reality expert. They recently live-streamed a complex surgical operation using 360° camera to an audience of medical students around the world. They were teaching remotely from a fully equipped operating theatre, which is really useful for training student doctors in the developing world who might not be able to witness an operation like this in their own country.


Q. Are there any businesses that you think are embracing virtual reality particularly well?

Jason: The best example for me would be what Jaguar Land Rover and Audi are doing, both in terms of how they’re using it to engage with their customers, but also how they’re using it internally.

Samsung Audi Event Image.jpg

Jaguar Land Rover is using VR in their factories to test manufacturing processes before production begins. Their engineers and designers can collaborate from day one, using virtual reality to see and work with new products long before prototypes are even built. Jaguar also recently created the #FeelWimbledon experience, where customers could go and be on court with Andy Murray – that’s incredibly powerful. And then there’s Audi: you can now walk into an Audi showroom in the UK and Germany and test drive their cars virtually or configure the exact car you want.

Maria: There are also examples from the travel and hospitality sectors. Qantas was the first airline to embrace virtual reality as an experience for their passengers. They trialled using Gear VR in airport lounges and in the first class section of their planes on flights from Sydney and Melbourne so passengers could explore destinations like the Great Barrier Reef in VR before they arrived.

Another example is the travel agency Thomas Cook. They created 360° videos about their holiday destinations so customers in the UK, Belgium and Germany could use Gear VR headsets to “Look before you book” and experience the destination in virtual reality to help them choose a holiday.


Q. Do you think that any regular workplace tasks will be totally and permanently transformed by virtual reality in the future?

Jason: There’s huge potential here. One thing that’s quite exciting is how you can develop the social aspects of virtual reality. If you’re a business with a disparate workforce spread across multiple locations, then the ability to use VR to bring people together, for example running meetings or collaboration sessions in virtual reality, could completely change the way you do business.

“Anything that lets people communicate in better and different ways is going to be exciting for businesses.”

Maria: In fact, that sort of thing is already possible today. There are several social platforms on Oculus where you create a full body avatar of yourself and then meet and communicate with other people. AltSpaceVR, a US startup, is probably most relevant for business: it lets you create virtual meet-ups in its hangout spaces. What’s really fascinating is that we as humans are very visual beings, but actually the real power of this platform comes from the audio: it’s spatial audio so it feels incredibly realistic. It’s a fun, social experience, but there’s no reason you couldn’t use it professionally for conference calls and so on.


Q. You’ve both talked about using virtual reality for training staff, can you tell us more about that?

Maria: There’s huge potential for using VR to change employees’ behaviour. For example, if you have employees working in customer service roles, it can be hard for them to relate to the customers’ experience: maybe they’ve never been in that situation before. So you could use virtual reality to show them what it feels like to receive a fantastic – or even terrible – customer experience. It’s especially useful for new employees or employees who need to improve.

Jason: In theory VR could be useful for any business that has a customer service element, or wants to elicit certain behaviours from its staff. I’ve spoken to a lot of businesses that can see the potential for virtual reality in helping change employee behaviour, putting them in different situations to see how they react. And as virtual reality evolves so you’ll be able to move around the space and interact with 3D objects there’ll be even more possibilities.

“The possibilities are endless and at the moment businesses are only just beginning to explore them.”


Q. Some people have criticised VR for lacking a much-needed element of shared experience. Would you agree or disagree with this?

Maria: I would absolutely disagree. The social platform I mentioned before is one of the first three social platforms on Oculus, and on Oculus you already have your own identity and you can befriend people. Then when the platform is ready you’ll not only be able hang out with your friends in VR but also play a game together, explore a 360° video together, see each other in the video and even discuss what you’re seeing.

Jason: I think it’s still early days in the market but Facebook wouldn’t invest as much as they have in the Oculus platform if they didn’t plan to make it social. They realise that at this stage it’s about getting people to use the technology, getting people to realise the power of virtual reality. Then they’ll evolve the social element: it has to be there to be a compelling platform anyway, because people won’t engage with it if it makes them feel isolated.


Q. What are the main benefits of mobile virtual reality, like Gear VR, compared to tethered alternatives?

Jason: With mobile you get an inherent accessibility that you just don’t have with desktop virtual reality. At the moment there’s a small difference in the quality of experience, but it’s a completely different price-point. In the UK there are over three million people who’ve got a compatible handset; they can spend £80 to try virtual reality for themselves. For desktop VR you’d be looking at almost 10 times that just for the headset.

Over time, and sooner than people think, the lines between mobile and desktop virtual reality are going to blur because all the things that desktop VR has at the moment like hand-tracking, eye-tracking, motion-tracking, that will all come to mobile VR. And when that happens, all of a sudden you’ve got a much more portable, social platform that can really produce amazing experiences.

While the desktop solutions will always have their place, the mobile side is going to be the platform of choice for many businesses. It gives companies the scale and accessibility that you can’t get from any other virtual reality platform. The forecasts suggest that by 2020 the mobile market is probably going to be almost double the size of the tethered market.

“Over time, the lines between mobile VR and desktop VR are going to blur.”


Q. What will the future of virtual reality bring?

Jason: At the moment, you get a virtual reality headset, you download an app and watch the content. We’re very used to consuming content that way. But now that we’re allowing people to capture 360° video, people are going to be able to relive their own experiences in a way they couldn’t before. Imagine if you put a 360° degree camera in the middle of a significant event like a wedding: you can put a headset on and go back and experience it all over again. My belief is that user generated content like this will add strong value to VR’s overall proposition by stimulating new use cases that could appeal to a wider demographic.

Maria: I can imagine that virtual reality might replace the desktop at some point in the near future, maybe 10 years, or five years or less. So you might get to work and put on your VR or augmented reality headset. You would use hand gestures to read emails and you might create PowerPoint presentations. Or maybe it’s no longer PowerPoint as we know it. If you’re presenting to an audience who are all wearing virtual reality headsets then maybe there will be 3D objects rather than 2D slides in presentations. That could be what the distant future looks like.

Jason: Live streaming is going to be a massive part of VR’s future once people are more aware of it, and it actually doesn’t need to be an expensive solution. For example, sports events and sports clubs are really excited about the potential of streaming events in 360°, so you could actually view a sporting event in VR. The ideal is that you could go to a football match in virtual reality, you could put on your headset, pick your seat in the grounds, you would have high-resolution images and realistic, spatial sounds. Once you get to that level you’ve got a way of repurposing existing content creating content in a completely new medium.


With thanks to Jason Lovell, Senior Product Manager - VR, Wearables & SmartThings, Samsung Electronics and Mária Rakušanová, Senior Product Marketing Manager & VR lead, Samsung Mobile.


Securing the modern workforce: Three challenges facing businesses

We tend to associate cybercrime with panic-inducing headlines about the latest high-profile, multi-million-dollar heist. So it’s easy to assume that cybercriminals only target the world’s biggest companies, and that small and medium businesses aren’t worth their effort. Unfortunately, the reverse is true

Most criminals won’t turn down easy pickings, and the same goes for online criminals. And because SMEs are seen as a soft touch, almost three quarters (74%) were hit by a cyber attack in 2015.

When you realise that, by their own admission, only 18% of medium-sized organisations fully understand the threats they face it’s easy to see why this number is so high. If you don’t even have an IT department, it’s a lot harder to keep your online security up to date.

We’ve taken a look at three major security risks that affect modern businesses of all sizes. 

Safer social media

When we talk about the work/life blend it’s easy to focus on the advantages this creates for productivity and employee motivation. But the fluidity with which we now switch between our work and personal lives has implications for cyber security too. Now that many employees don’t make clear-cut distinctions between the world of work and the private sphere, malware and viruses don’t either.

Unfortunately, this means that employees’ personal browsing can put business networks at risk, especially if they don’t know how to avoid online security pitfalls. This lack of awareness is far more common than you’d think: you don’t need to visit an untrustworthy website to be hit by a cyber attack. In fact, some of the world’s most-visited, and seemingly innocuous, sites can be fairly high risk.

Social media S7 security Samsung

Social media platforms, for example, are increasingly used to spread malware in what are known as ‘watering hole attacks’. It only takes a careless click on a malicious link and an employee’s account can become compromised. And in our interconnected world, that means the device, the network it’s attached to and the business that owns it could all be in trouble too.

Whatever your business, empowering staff is always better than restricting them. So, while you should do everything you can to educate your employees on how to keep safe online, banning the places they turn to for self-expression and inspiration isn’t a great idea.

Samsung Knox Workspace reflects the reality of the work/life blend by giving employees separate compartments on their devices for personal and business applications and making it easy toggle between them. Neil Barclay, Senior B2B manager for Samsung R&D in Europe explains that Samsung Knox gives employees “the best of both worlds. It empowers end users navigate their busy lives, whether they’re out of the office but need to stay on top of work or at their desk and need to take care of something personal.” 

Reducing the risk of Bring Your Own Device (BYOD)

The consumerisation of work means employees are increasingly frustrated by enterprise solutions. Hardly surprising, when they’re used to applications so intuitive they can be mastered moments after being downloaded.

Business applications are increasingly built with more attention to user experience, but for the most part they still fall short of what employees expect. So it’s more than likely your staff will want the freedom to do their jobs using whatever tools they see fit. 

Security blog woman phone Samsung

Allowing employees to use their own devices is great for productivity but it can cause headaches when it comes to security. Protecting your IT infrastructure is hard enough at the best of times. But when you don’t have a clear idea of what devices are connected to it – let alone what applications they’re running – it becomes even trickier.

Having a mobile security solution is an essential first step. But you need to recognise that, when business devices are being carried beyond the walls of your organisation, hackers and malware aren’t the only threat. A phone that slips out of an employee’s pocket on the train could be the source of a security breach.

But by ring-fencing business-sensitive data on all employees’ devices then, you can keep control of your data even if the device is lost. According to Neil Barclay, Knox Workspace makes the whole process of enabling BYOD much easier because “it gives organisations a greater degree of control over the security of their devices than was previously possible.”

He goes on to describe how developers can use Knox Enabled Apps to create apps that work with Knox so, “your staff have the freedom to use whatever software they like, knowing they’re comprehensively protected at hardware level.” What happens in the personal area of your device doesn’t affect the work area, and vice versa, which is simpler and safer for everyone.

Protect your tailor-made solutions

Businesses are increasingly looking to technology to solve their challenges, and the chances are they will want to create their own customised tools rather than adapting something that already exists. The advantages of a tailor-made solution are clear, but it needs careful consideration when it comes to security.

After all, you’re probably already taking steps to secure your network against vulnerabilities in any third-party tools you’re using. You wouldn’t want to undermine those efforts by overlooking a weakness in something you’ve created yourself. 

Men Working Galaxy TabPro S Samsung

Of course, a large part of the responsibility for making your custom-made solutions safe lies with your technology partner. The Knox Customization platform gives developers all the tools they need to create solutions to address your specific needs, whilst building Knox security into the app itself. So your business is free to experiment with technology, and you can be safe in the knowledge that it’s not open to an attack.

The threat of cyber attacks for small and medium businesses is very real. And the ways that businesses are innovating with technology, like allowing employees to blend their work and personal lives and use their own devices, and creating tailor-made apps to address their business challenges, are actually increasing the risks. But organisations can’t afford to ignore progress, and technology is also part of the solution: tech-savvy employees can easily learn to adapt their online behavior and avoid the most obvious cyber security risks, and security solutions like Samsung Knox Workspace and the Knox Customization platform offer simple ways to secure devices, data and applications.

Why the Samsung Galaxy TabPro S means business

The business anatomy of the Galaxy TabPro S

If you want your staff to work more flexibly, they’re going to need technology that can keep up. 

The Galaxy TabPro S is built with the performance and efficiency of a laptop, while being light enough to use on the move.

Offering access to all the tools your business needs, the Galaxy TabPro S gives employees the freedom to work wherever and whenever they want to, without compromise.

To find out more visit www.samsung.com/business

Why the Galaxy S7 means business

Today’s tech-savvy consumers rely on fast, intuitively-designed devices like the Galaxy S7 to stay in control and run their lives as efficiently as possible. They’re used to being constantly connected and blending their work and personal lives in a way that suits them.

You’ll probably recognise this type of customer and know how to engage them, but what about when they work for you? The last thing you want to do is hamper their potential with clunky enterprise tech that just can’t keep up. Harnessing the power of these ambitious, hyper-connected individuals will help your business become more agile and forward-thinking, and more responsive to your customers’ needs. At Samsung, we call this kind of business an Amplified Organisation.

So how do you give your people the technology they need to work in the way they want, without sacrificing security and reliability? It doesn’t have to be complicated. Especially if the technology your staff already choose to use in their everyday lives can work just as well for your organisation. Here’s why the Samsung Galaxy S7 edge is perfectly suited for your business:


Business Anatomy of the Samsung Galaxy S7 edge

Security’s sorted

Now your people can keep their personal lives private and their work data safe – all on one phone. The Galaxy S7’s secret weapon, Samsung KNOX, is built into the hardware. KNOX keeps work and personal data completely separate. It can track, back up and lock lost phones remotely and if a device is compromised you can wipe it completely. Samsung KNOX and full integration with leading MDM solutions make the Galaxy S7 the most secure Android phone on the market: we’ve got your security sorted.

Unlock your tech universe

On average, your staff own at least four devices between work and home, switching effortlessly from device to device to navigate their busy lives and make the most of their time. The Galaxy S7 puts them at the centre of their tech universe, letting them stream work presentations onto a Samsung TV or tablet, view notifications on the go with the Gear S2 or open up a whole new dimension with the Gear VR.

Get up and go – and keep on going

Your people work hard and play hard and they need a smartphone that can keep up. Luckily the Galaxy S7 can. It’s got a bigger, longer-lasting battery and it’s fully charged in less than two hours. You can even charge it wirelessly.

Take your work with you, wherever you go

Work isn’t 9-5 anymore, and it isn’t limited to the office. These days workers blend their work lives and their personal lives more fluidly, checking their work emails at home and updating their social media profiles at work. With the Galaxy S7, your work is there when you need it, wherever you’re working from. Cloud-based business apps like Microsoft Office 365 and Google Apps for Business mean you can finish a report while your train’s delayed or show a client an extra case study you think they’ll like.

Built for the real world

Life can be tough, but the Galaxy S7 is designed to withstand it. Fully water and dust resistant, with tough Gorilla Glass, it can take whatever you throw at it. With our Enterprise Device Program it’s guaranteed for two years, and you’ll get continued support and regular security updates.

Thanks to the power of today’s mobile devices, your employees are natural multi-taskers and well-practiced problem-solvers, and they’re catalysts for change in the way your organisation works. Give them the tech they need to work and live the way they want, and you’ll be able to build a business that operates effectively in the faster, bolder and better-connected Amplified Economy.

Find out more about how the Samsung Galaxy S7 can amplify your organisation:

8 things you should know about the Amplified Individual

In a time when disruptive digital start-ups are reshaping whole industries, technology has given rise to a new generation of highly efficient and productive individuals, both in their personal lives and in their careers.

At Samsung, we call them Amplified Individuals, and if they are successfully engaged, they are empowering organisations to become leaner, more agile and more forward thinking. Amplified Individuals are catalysts for change in the way organisations work, and they’re the key to building a business that operates effectively in the faster, better connected and more collaborative Amplified Economy.

We’ve pulled out some of the key facts about the Amplified Individual from our new report. Get to know how to spot this new breed of employee and learn how to enhance their impact within your organisation – the future success of your business within the Amplified Economy depends on it.


1. They’re not impressed with enterprise tech

As Amplified Individuals rely on powerful devices and consumer-grade apps to stay on top of their social lives, these experiences heavily impact their expectations in the workplace. As a result, unwieldy enterprise technology often fails to excite them. Provide tools that enable the same levels of agility as your staff experience in their personal lives and your customers will see the benefits of a more responsive workforce.


2. Don’t expect them to read manuals

Being tech-savvy, Amplified Individuals are happy to work out how new tools work on the job, but they don’t want to read instructions or attend training sessions. Whether you’re asking them to use a new device, an app or a service, if it’s not simple and intuitive, they’ll find an alternative that is.


3. They’re not working 9 to 5

Gone are the days of the work/life balance – Amplified Individuals are in search of the perfect work/life blend. Though they’re happy to work out of hours, or check emails while on holiday, there’s a trade-off. Three quarters say they’re quite comfortable carrying out personal tasks during the working day.


4. They’re more than a demographic

Amplified Individuals are united by their relationship with technology, but not necessarily by anything else. While they may often be Gen X-ers or Y-ers, they don’t exclusively come from a specific generation – they could even be a Baby Boomer.


5. They’re efficient by default

Always on and constantly connecting via one of their many devices, Amplified Individuals are natural multi-screeners. But they don’t see all these screens and notifications as distractions, they’re opportunities – and they help them be more organised and more productive, in and outside of the workplace. Give them the ability to quickly sift through data and their in-built knack for multi-tasking will help them deliver better, more personalised customer service.


6. They’re comfortable in the cloud

Amplified Individuals don’t think twice about entrusting cloud services and platforms with their data. Whether it’s their email provider, a file sharing platform or a collaborative tool, if it helps them get the job done then they trust there’s adequate protection in place – make sure you’ve got a data strategy that covers them.


7. Design is important to them

Though they do care about owning the latest piece of kit, it’s not just a fashion accessory. Amplified Individuals want high quality technology that empowers them and makes their lives easier. They value a fluid user experience and recognise good product design when they see it.


8. They’ll do their own thing

Used to positive experiences with technology in their everyday lives, Amplified Individuals tend to seek out the most efficient solutions automatically, and it’s no different in the workplace. This makes them resourceful employees, and they’ll be keen to share the benefits of their discoveries with the wider business – create an environment that encourages them to do so.


Get the most out of your talent and engage them on their terms

Want to learn more about the Amplified Individual? Download our new report to find out how to identify them in your organisation and maximise their impact within your business.

Posted on January 26, 2016 .

The End of the Road for Work/Life Balance

As a society, the way we view our working life is constantly evolving. The very concept of “leisure” didn’t formally exist until the mid-19th Century, and it wasn’t until the 1970s that the term “work-life balance” was coined to describe the perpetual interplay between an individual’s personal life and their career. But we’ve come a long way since then.

As technology advances, both in the workplace and outside of it, it’s becoming harder to make the distinction between these two spheres. It’s no longer so much a balancing act, as a perfect blend. Rather than being a cause for concern though, this new work/life blend is liberating employees – it’s up to organisations to ensure the workplace is ready to adapt with them.

Internet connectivity has empowered a new generation of more flexible, agile workers who’ve cast off the chains of the office desk. Video conferencing, email, instant chat and file transfers have reduced the time it takes to communicate from minutes, hours, days or even weeks to a matter of seconds. As a result, remote working is now commonplace in many organisations, with some employees only entering into a physical office a couple of times a week – if at all.


The power is in their hands

Thanks to the increased ubiquity of smartphones and mobile devices, the lines between work and life have become increasingly blurred – now more than ever.  The emergence of more powerful devices and consumer applications has given rise to a new kind of employee: one that’s always connected and able to navigate effortlessly and efficiently between their commitments in their work and social lives.

At Samsung, we call this new breed of employee the Amplified Individual, and if you let them, they can have a significant positive impact within your organisation. Provide them with the right tools and they’re able to be more productive and more proactive. They no longer consider the workplace to be exclusively for work; 75% of employees say that they carry out personal tasks during office hours. But home is no longer a total retreat from the office either; 75% say they continue to work in their ‘free’ time.


Virtually always in the office

The workplace is no longer a physical building. Though most organisations still have a bricks-and-mortar HQ, for many the new capabilities for remote working and the immense power of mobile devices on the market have rendered the office space essentially redundant. The office is now a frame of mind, an attitude – one that employees can fluidly dip in and out of as they see fit, and it’s maximising the efficiency with which they handle all areas of their lives.


Block party

Many organisations are waking up to the realisation that work and life don’t need to be siloed, but unfortunately not everyone has caught up. In an effort to maximise productivity, some organisations still blinker employees from distractions, heavy-handedly blocking websites or applications that might take staff off task. Social media networks, file-sharing sites and chat clients are often on the hit lists for firewalls and over-zealous IT managers.

But when 41% of employees say that mobile business apps are already changing how they work, can organisations afford to be fussy about which tools their people are using during office hours for their work and play? In fact, aside from the usual suspects like Microsoft Office, the top business apps used in the workplace are names you’ll probably recognise: Dropbox, Skype, WhatsApp. It’s worrying then that 38% say that WhatsApp is the most restricted application in their workplace.


The social network: friend or foe?

Social media is a hot topic too. While social networks may strike some as hubs engineered solely for procrastination, it’s not that simple. While LinkedIn has established itself as the professional network of choice, Twitter is also frequently used as a business-networking tool – not just for your company brand, but for your employees’ personal brands too. Not forgetting the strength of these platforms in terms of collaboration – if employees can’t get hold of their colleagues or clients by phone or email then they may well rely on Facebook Messenger.

Dr Dimitrios Tsivrikos, Consumer and Business Psychologist at University College London reassures us that this level of constant multi-tasking is far from a disadvantage: “This isn’t the era of information overload and digital distraction; workers are now developing new techniques and skills to augment their on and offline, personal and professional lives.” It’s worth remembering that your employees are customers too, and they use social networks to consult their peers – seeking tips, reviews and advice on how best they can service their organisations, and their own customers.


Open-source office

Ultimately, resistance is largely futile. If you’re not giving Amplified Individuals the tools they want or enabling them to use their own, then they’ll probably find a workaround. Recent research by Cisco suggests that there may be 15-20 times more unauthorised apps in use in organisations than CIOs think, which poses a potential risk for the security, safety and privacy of your data. And pay attention to which devices your people are using – even if your company supplies work devices and forbids the use of their own, 1 in 12 employees say they’ll use their own device for work anyway, regardless of company policy. It’s vital that organisations keep up with the trends in the consumer market.

It’s important to enable the Amplified Individual, but it’s even more important to provide the same tools to those in your organisation that haven’t yet found them of their own accord – so that they can improve their own efficiencies. There may be employees still actually relying on the archaic CRM solutions or ancient early smartphones you provided them with when they first joined, and that’s no good for anyone.


So what should you do?

·         Be open-minded about the sites and applications your workforce choose to use, providing they don’t pose a direct security risk or breach HR rules.

·         Have an open and regular dialogue with your staff about the tools they’d like to use for certain tasks, so that you have the visibility to plan appropriately.

·         Decide how you’re going to manage the use of devices and create policies accordingly. Choose between: COPE (Corporately Owned, Personally Enabled), BYOD (Bring Your Own Device) or CYOD (Choose Your Own Device).

·         Put a strategy in place to manage privacy, security and safety of both company and employee data.

·         Consider how you can use smart mobile technology, such as Samsung KNOX, to allow users to switch between password-protected workspace and personal apps securely – all on the same device.


Take the leap

Ultimately, it’s a question of efficiency. The Amplified Individuals within your organisation are already predisposed to finding the most effective applications and methods for working in their personal lives. Enable them to use the same approaches at work and you’ll make them less stressed and more productive – and your business will reap the rewards.


Read our Slideshare as we follow two employees, Justin and Jake, through their working days – and see the difference the right technology can make to your employees’ productivity levels.

Revenge of the High Street: This Time It’s Personal

This year at ISE, we are bringing our future vision to life. Our display solutions — from outdoor signage and video walls to LED displays and curved monitors — are smarter, better customised and differentiated to provide new opportunities and drive growth for our retail customers. 

As a consumer brand, retailer and enterprise technology company - Samsung is witnessing radical changes in the retail industry. The altered behaviour and inflated expectations of today’s consumers has exposed weaknesses in many of today’s traditional retailers. Those that do not adapt may not survive. Only those willing to experiment and challenge the status quo will have a chance to lead in the future.  They are the businesses who seek innovative combinations of physical and digital to exploit untapped opportunities and competitor weaknesses.  

Rather than treat e-commerce, m-commerce and physical shopping as different sales channels – the retailers that pull ahead of the pack in 2015 will be those that cherry pick the best bits of each and combine them into seamless shopper journeys.  

Samsung predicts a comeback focused on convenience and engaging, personalised experiences. The revenge of the High Street. This time it’s personal.  

Shopping between online and offline worlds

Footfall rates are decreasing as people can shop for almost anything from the comfort of their own homes. When shoppers do visit a store they are increasingly better informed and connected than the shop’s own staff. Retailers will see that as a call to use shops differently: to create memorable experiences that drive brand engagement and loyalty.  

Samsung is helping major retailers to adapt to this transformation. The Concept Mall Bikini Berlin, in collaboration with Nike, uses technology to take in-store customers on a personal journey. Each shopper can experience clothes fitting in a virtual environment meant to recreate the childhood dream of becoming a football star. When trying on t-shirts, football boots or sports trousers, the shopper sees a football field and receive guidance on how to pass the ball. From there, Samsung’s SMART Signage display monitors shows a stadium filled with cheering fans and gives the shopper an option to replay personal game highlights. 

Although many people enjoy shopping online, there’s no doubt they’ll continue to be attracted to the “real” store experience.  The streetwear label store RAG in Vienna has created a shopping wall to virtually enhance customer advice in their store, using an interactive digital catalogue, shopping advisor, shopping basket and social networks fused together.  Customers can easily navigate Samsung’s 2.5 metre touchscreen to find out where products are located within the shop or transfer individual virtual shopping baskets to their mobile devices.      

A new generation of shops overcome high rent and space constraints

As the lines between online and traditional retail continue to blur, tablets and interactive displays will extend shop walls, creating “endless aisles” and “shoppable windows”.  With rents spiralling ever upwards this is good news for businesses as it means they can deliver a great physical environment without the need for large shops.  One such innovation is ‘CenterStage,’ Samsung’s new digital in-store display.  The interactive 4K UHD display enables Samsung to showcase entire product suites in a life size environment.  A consumer looking to purchase a new refrigerator, for example, could potentially browse the home appliance in multiple colours; visualize how the fridge would look in various kitchens settings; and scroll through clear explanations of product features and benefits.  Samsung predicts this type of one-stop-shop for all appliance needs will appeal to consumers as it enhances and makes their home appliance shopping experience easier than ever.  

When KENZO’s brand was first launched, the French luxury retailer’s vision was to take its fashion to the street, appealing to young, spirited individuals whose style was trendy and fun.  The vast majority of customers, who are under 40, primarily like to browse and purchase products online while sharing information with friends using their smartphones or tablets.   Realizing this, KENZO has created an energetic interactive experience in their real-world stores, appealing to these same online shoppers.  KENZO has delighted shoppers by installing Samsung’s VideoWalls which show garment textures in fine detail, displaying immersive video animations and pictures.  In addition, staff provide personalised attention by giving customers the ability to browse e-catalogues and select merchandise on their Samsung Galaxy Note 3 tablets.

In 2015, we’ll see continue to see the convergence of the physical and digital where it’s not just about “The High Street” or “Online,” it’s just “Shopping.”  In the meantime, be ready for the revenge of the High Street. 

By Vincent Slevin, Head of Retail, Samsung Electronics Europe

Posted on February 11, 2015 .

Europe Losing Out To Disruptive Start Ups

Bosch’s CEO Volkmar Denner, has expressed concern that German companies are lagging behind the business-model innovation of disruptive Silicon Valley start-up companies such as Uber. 

Speaking to the FT, Denner talks about the need for greater speed and collaboration across Europe to realise the age of the ‘industrial internet’ or Internet 4.0, as it is sometimes known in Germany.

Rory O’Neill, Marketing Director, Samsung Mobile Europe, comments on the opportunity for organisations to disrupt the status quo: “In this era of disruption, individuals have the ability to innovate and influence on a scale far beyond what once would have been possible.  Digital natives, for example, are showing us what the workplace will look like in a few years.  It’s time to embrace these amplified individuals, arming them with knowledge and technology which keeps them engaged and leads to innovation. 

Organisations across Europe must recognise that there are opportunities and not just risks associated with this era of digital disruption.  Businesses must act like entrepreneurs. They must use their experience to take more measured risks, while also remaining open to – as well as actively pursuing themselves – new initiatives that could contribute to the transformation of business.  It might be as simple as trialling augmented reality for 6 months.  Or making sure that the HR department is streamlining the recruitment process.  Or watching consumer technology come into the organisation and letting it go and monitoring it before reacting.   If organisations don’t drive this change themselves, then their competitors rising through the industry most certainly will.”

#Bett 2015: Dick and Dom host a live coding lesson on the Samsung stand with support from FUZE


Every child born in the next 12 months will learn coding as a core subject alongside numeracy and literacy

The European Commission estimates that there will be 900,000 ICT vacancies by 2020. Around 90% of all jobs in 2015 will involve at least some computer skills.

Increasingly governments are recognising that computer literacy is a fundamental, basic skill and now incorporate coding into their curriculums. The UK has launched a new ‘Computing’ curriculum during this academic year, in which children as young as five will be taught programming skills. Estonia has been teaching children to code for some years. 

Samsung predicts that in 2015 and beyond these education innovations will gradually become the norm, with businesses, educators and governments working together to raise skills across Europe.

Longer term this will trend will help to drive the importance of internships as businesses recognise that they can benefit from welcoming young, computer-literate people into their organisations. The need for employees to be computer literate will also see a wave of intensive schools for coding spring up – helping longtime employees to learn coding quickly. Already schools such as 42 in Paris are beginning this trend – offering intensive one month courses in coding.


Posted on January 22, 2015 .

Future History Class?

Samsung introduced Gear VR, a virtual reality learning tool for higher education at #Bett2015. 

Widespread adoption of mobile devices, social networks and digital content is having a profound effect on students and the way that they learn.  They expect to be able to learn in an environment that has these facilities integrated as part of it.  In fact, Samsung research found that 72% of parents believe that technology at home is better than at school.  Samsung sees a huge opportunity to empower teachers with technology and mentoring, which makes lessons more collaborative and interactive.  For example, Gear VR will enable students to be transported back in time experiencing the visual elements of a history lesson.

Posted on January 22, 2015 .

Enter The Dragon

What do CIOs have in common with Dragons’ Den?

For the uninitiated, Dragons’ Den is a television programme that sees budding entrepreneurs pitch an idea to a panel of successful business people, putting their own money on the line in the hope of finding their next big money-making hit.

The characteristics of both the dragons and contestants seem quite at odds with those of CIOs. CIOs aren’t necessarily known for being risk-takers. Indeed, much of the discussion about technology decision-making in the workplace has centred on philosophies such as ‘management’ and ‘control’ – hardly words that imbue the spirit of entrepreneurship that defines the dragons and those that dare to enter their den.

Posted on November 18, 2014 .

What can CIOs learn from the ice bucket challenge? It’s time to disrupt.

The increasing power of the consumer has fundamentally changed how we communicate with each other and interact with the world around us. We’re living in an age of disruptive technology that is continuously transforming our personal life – and we have an increasing expectation that this same technology should be blended into our work life.

This era of ‘always-on’ has given rise to a new type of person: one that doesn’t view technology as an adjunct to their life, but rather sees it as part of the fabric of their every day. 

Meet the amplified individual.

At this year's Gartner Symposium in Barcelona, we've been discussing the amplified individual, the effect that their behaviours are having on organisations and how CIOs can harness the influence and approach of these individuals to champion change.

What defines an amplified individual? To better understand the way that they think, behave and take action, look no further than the Ice Bucket Challenge. In the space of just one month, thanks largely to technology, the ALS received close to $100 million in donations as the phenomenon spread. It ultimately reached an estimated 440 million people across the world.

Note these two things that the ice bucket challenge tells us about technology today – and the way that we use it.

Firstly, it could never have been as successful, or perhaps even possible, as recently as ten years ago.

Without a smartphone, how many videos would have been recorded?

Without Facebook, how would videos would have been shared?

Without SMS payments, how much money would have been raised?

Secondly, it was not started by an organisation or even a collective of people. True, the participation of high-profile public figures certainly contributed to its success but it all started with just one person. 

This is the power of the amplified individual: in this era of disruption, individuals have the ability to innovate and influence on a scale far beyond what once would have been possible.

So, how can the CIO benefit from this?

In essence, consumer technology, coupled with the behaviours of these individuals, can accelerate innovation that transforms business:

  1. Enterprise IT lags behind consumer everything: whereas once, the office was more sophisticated technology-wise than the average home, the reverse is now true. Consumer technology has outpaced business technology, creating an enterprise ‘lag’ where organisations are constantly on the back-foot, struggling to integrate the consumer technology that is part of the fabric of employees’ lives into the workplace. The amplified individual expects all of their day-to-day technology to be available at work and increasingly, they won’t accept traditional, inhibiting barriers that prevent this
  2. Consumer demands are putting pressure on traditional organisation structures and processes: the BYOD trend was just the tip of the iceberg.  The amplified individual switches between a variety of products, tools and services throughout the day. The expectation of being able to use the technology they want in the way they want at work will only become more exacerbated over time, as the digital-native generation rises through the workforce.
  3. New growth is coming from outside the business: the companies that are staying one step ahead are frequently those that are looking outside their own sphere for ways to enhance their customer experience. As an example, eBay has partnered with UK retailer Argos to create a nationwide Click and Collect service to enable customers to collect goods purchased online in-store. It’s not just about traditional companies going digital, but digital-first companies being open to every route and channel that helps them to remain attuned to evolving customer needs.
  4. Big data: whereas big data was once a niche practice confined to specific industry segments, it’s now increasingly at the heart of broader business strategy across multiple sectors. And as we can see from companies such as McLaren Applied Technologies, which is applying the data analytics capabilities derived from the race track to deliver business consultancy, it’s driving whole new areas of growth in its own right.

These forces illustrate the scale and pace of technological change and only reinforce how in an age of such disruption, sticking to the tried and tested is not an option. The CIO has traditionally driven the adoption and integration of new technology into the organisation. However, a significant proportion of workplace technology decision-making and deployment is now being led from teams outside IT, a trend that will only accelerate with this rise of the amplified individual. 

CIOs have the opportunity now to disrupt – if they don’t, in this new era of the ‘amplified’ individual, somebody else most certainly will.

Join the conversation on #CIODisrupt with @samsungatwork


Posted on November 11, 2014 .

Samsung and SAP Announce Plans to Collaborate and Deliver Innovative Enterprise Solutions on Mobile Devices and Wearables for Key Industries

These days, fewer people are tied to a desk for the 9-5 than ever before. Instead, today’s workforce are using consumer technology to blend their work and personal life, completing personal tasks during work time and work tasks during personal time, to the benefit of both themselves and their employer...

Posted on November 11, 2014 .

Re-imagine the retail experience with Samsung Galaxy Lifestyle Store

The growth of Internet shopping has seen a drop in footfall across the country’s high streets and shopping centres and has left some retailers wracking their brains over how to challenge the ease of shopping online and offer something that will engage, entertain and ultimately provide something fresh for the consumer. 

Posted on November 3, 2014 .

Wearable Tech Market Predicted To Be Worth £104.7 Million To UK Retailers This Christmas

UK wearables revenues set to be up 182% on Christmas 2013 making this festive season the new high point in the growing wearables category:

  • 1,028,800 million wearable devices predicted to be sold in the UK this Christmas across core wearable technology areas
  • People in the UK are forecast to spend £104.7 million on wearable technology this Christmas, more than Germany, Spain and The Netherlands who were also polled
  • The wearables market as a whole is forecast be worth £313.6 million in 2014 for UK retailers, the second highest in Europe after Germany

London UK – 30 October, 2014 – According to research released today by Samsung Electronics, 2014 is set to be the year that the wearables sector begins making a significant economic impact with its predicted value across the UK, Germany, Spain and the Netherlands expected to hit £924.2 million by the end of the year. The value of the market in the UK is predicted to total £313.6 million by the end of 2014 with Christmas set to be the time that retailers can expect the wearables sector to have the most impact on sales.  

The report, commissioned by Samsung Electronics and prepared by the Centre for Retail Research (CRR), looks at the wearables category across the UK, Germany, Spain and The Netherlands.

A Wearable Christmas

Total Christmas sales of wearable technologies in the UK are expected to rise by 182% (£67.64 million) this year to £104.7 million totalling 1,028,800 million units. In terms of spending behaviour, unit sales are broken down as follows with fitness and activity trackers expected to be the most popular this Christmas across Europe.

Unit Sales of Wearables

Equally in the UK, fitness and activity trackers are predicted to be the most popular wearable device accounting for almost £29 million of the total £104.7 million predicted spend on wearables this Christmas. This is followed by smart watches and healthcare wearable devices which will account for £25.04 million and £22.01 million respectively.

The evolution of the wearables sector - the 2014 success story?

According to the research, 2014 is set to be the year of the wearables, with the sector breaking into the mainstream consciousness. Based on retail figures from 2013 and 2014, the market is predicted to grow by 181% in terms of revenue in the UK by the end of this year, an increase of £202.05 million for the UK retail sector in 2014 alone. Fitness and activity trackers are expected to drive the most revenue for the retail sector at £80 million by the end of 2014, up from £39.1 million in 2013.

However, the biggest growth area in the UK in terms of unit sales is predicted to be in the smart watch category with an increase of 667% in 2014.  The UK is also the country with the highest growth in unit sales of wearables across Europe, at 120.8%, followed closely by Germany (118.2%) and Spain (117.2%).

Andy Griffiths, President of Samsung UK & Ireland, comments: “The wearables market has exploded over the past 12 to 18 months with some incredibly exciting and innovative products entering the market. As the benefits wearable technology can offer become better understood, it is natural that the sales within this sector will grow and we are delighted to see predictions of 121% growth and sales reaching €395 million in the UK alone by the end of this year. At Samsung, we are passionate about bringing to market products that enhance peoples' lives and hope that as we continue to innovate in the exciting wearables space that our products will continue to excite and engage people.”

William Kim, AllSaints-CEO, comments: “Wearables have a key part to play in the future of fashion retail and this research today from Samsung underlines their potential to totally reinvent the sector.  

The last decade has seen an evolution in verbal and written communication - today I have five ways I can instantly speak with anyone in the business whether in our atelier, our distribution centres or our global stores.  The next decade will see an evolution of non-verbal communication - wearables and the internet of things will communicate information at a rate never before seen allowing businesses to be more efficient and enabling greater emphasis on the customer experience.  For AllSaints this is the truly exciting part.”


For further information visit: www.samsung.com/uk/

Posted on October 30, 2014 .

Are you ready for the Samsung Developer Conference 2014?

With building better digital lives at its heart, more than 200 tech leaders from Samsung and its partners will take part in the company’s Developer Conference 2014. In its second year, the three-day Samsung Developer Conference will take place November 11-13, 2014 at Moscone West in San Francisco, California.

“We have attracted an impressive array of speakers and industry experts to inspire developers focused on creating new services in leading edge technology areas such as smart health, smart home, wearables and virtual reality,” said Won-Pyo Hong, President and Head of Samsung Media Solutions Center. “We look forward to partnering and closely collaborating with developers in order to grow the ecosystem in these new markets.”

The event will feature future-oriented topics and in-depth technical and business sessions across a wide range of topics. Samsung will unveil the tools and innovations for developers and partners in the areas of smart health, smart home, wearable technology, virtual reality and more.

To highlight the event, Samsung Electronics announced the keynote speakers. They include:

  • Won-Pyo Hong, President and Head of Samsung Media Solutions Center, together with strategic partners- Mayo Clinic and Kaiser Permanente, will share his vision of the “Connected Lifestyle” and the opportunity for developers.
  • Young Sohn, President and Chief Strategy Officer, Samsung Electronics, will address the current landscape for digital health technologies, overcoming roadblocks to implementation and opportunities for developers
  • Eric Anderson, Vice President, Content and Product Solutions/GM Smart Home, Samsung Electronics America, will talk about smart home trends and how smart homes will look in the near future for consumers.
  • Nicholas DiCarlo, Vice President, Immersive Products & Virtual Reality, Samsung Telecommunications America, will share Samsung’s vision for delivering a compelling, and mainstream Virtual Reality experience powered by the Smartphone
  • Pranav Mistry, Vice President, Head of Think Tank Team, Samsung Research America – will update developers on new tools to build compelling applications.
  • Alex Hawkinson, Founder & CEO, SmartThings, Inc., which was recently acquired by Samsung, will discuss SmartThings’ continued vision for openness and opportunities for innovation in the smart home and consumer Internet of Things.

The 2014 Samsung Developer Conference will also feature several technical workshops, including a “SmartThings Workshop”, an “Introduction to Enterprise HTML5 App Development” and a “Making Your Wearable Work for You” with a focus on Tizen for wearable technology.

For additional details about the conference, sponsors, and sessions, or to find ways to attend please visit http://samsungdevcon.com.

Posted on October 30, 2014 .

The World’s First Printer Powered By Android v2

We have advanced the printing experience and are offering a range of office printers that provide you freedom and ease of use unrivalled anywhere else.  Given an International Design Excellence Award for its innovation, it is a game-changing device that ushers in a new future for the now not so humble office printer.

The Smart MultiXpress range consists of 10 models of multi-function printers  (MFP) so you can scan, copy and print from your mobile devices, your computer and from the machine itself.

Imagine using your printer to search the web, find a map, text or image and be able to select and print, all from the printer. That’s precisely the functionality offered by the Smart Multi-Xpress series of MFPs.

Each model features a 10.1” full touchscreen panel that enables users to search and print without the need to connect to a PC or server. The touchscreen also offers the ability to preview and annotate documents.

Businesses are continuing to adapt to the realities of the BYOD workplace and the Smart MultiXpress deals with the expectations and challenges of people using a range of mobile devices. It is a printing solution that combines intuitive Android-based user interfaces, superior performance and above all else, increased efficiency and productivity.

Another problem is that employees don’t get the most from a printer because they simply do not have the time to read up on what these least loved machines can do. The Smart MultiXpress changes that by using a familiar interface – the same touch screen user interface featured on Samsung Galaxy smartphones and tablets. It is as intuitive and familiar as users’ smartphones and with each user able to customize their profile to reflect their printing needs.

The Smart MultiXpress series boast a dual screen with an ultra fast Dual Core processor and 1200 dpi resolution that can scan two sides of a document simultaneously and deliver professional print shop results. With NFC Pro users can connect to these printers with mobile devices beyond Samsung’s portfolio to provide mobile printing solutions including user authentication, wireless setup, and secure printing. One tap can release documents held in the printer’s memory.

In addition, the Smart MultiXpress series offers longer lasting toner and drum technologies that extend the lifespan of the device resulting in superior reliability and lower running costs.

Available from October 2014, the Samsung MultiXpress represents a new era for printing that puts the multi-function printer at the heart of the mobile office eco-system.

Posted on September 8, 2014 .

The Galaxy Tab Active: Built for Business

From building sites to office blocks, when people are on the move, the technology they reply upon should be a help, not a hindrance.

We understand that a device that’s fit for work should be designed for work. And that’s why our new Samsung Galaxy Tab Active has been designed specifically with business in mind. 

Reflecting our continuous commitment to meet and anticipate customer needs, we engaged in a series of advisory group workshops with Fortune 500 companies to find out what they wanted from a tablet device. Top companies from a number of key industry verticals, including retail, logistics and transport participated, providing invaluable feedback that helped to shape the development of the Galaxy Tab Active.

The result is a ruggedised tablet that is built to meet and exceed the expectations of business users around the world. 

Galaxy Tab Active

Galaxy Tab Active

No Limitations, Increased Productivity 

The Galaxy Tab Active delivers complete business functionality based on performance, durability and protection, allowing professionals to work without limitations while in and out of the office. The Galaxy Tab Active delivers the full connectivity and meets the “always on” needs of today’s mobile business environment. It is ready to take on the harshest of work settings, and its slim, light, premium, robust design, coupled with replaceable battery, allows users to work efficiently wherever and whenever needed. 

The following examples provide an understanding of how the Galaxy Tab Active is the right tool for users who require performance and durability: 

  • Its anti-shock covering can withstand a 1.2-meter drop, with the protective cover on, and it is water and dust resistant with IP67 certification. For example, a retail auto sales rep can meet with potential customers in the field and not have to worry about dropping their Galaxy Tab Active or getting it wet. Field agents of all descriptions will now be able to take their mobile device into sometimes harsh, rugged conditions without having to worry about exposure to heat, cold, dust or water. 
  • The 3.1MP Auto Focus Camera can easily scan barcodes and the Galaxy Tab Active’s NFC technology saves time on communications and work process management. These essential features can greatly boost productivity for transportation and logistics managers for example, who can leverage the Galaxy Tab Active to seamlessly connect with a building’s foreman on shipping and deliveries. 
  • Samsung’s robust “C-Pen” is installed at the top of the protective Galaxy Tab Active cover to provide professionals who may have to wear gloves, on a construction site with an alternative input option to their finger. 
  • For those professionals constantly in the field, such as utility workers, near continuous usage is supported by the 8-10 hour, long-lasting battery life. Moreover, the detachable battery provides a quick and easy exchange for a fresh battery when necessary for uninterrupted working. Also, the built-in POGO pin charging prevents micro-USB connector damage while allowing for multi-device charging when returning to the office. 

The Galaxy Tab Active is supported by Samsung KNOX for a defense-grade, comprehensive mobile security solution. This reinforced security desired by businesses keeps applications and data safe in a professional’s own secure space without the need for a third-party platform and extra cost. 

We will also provide Mobile Care Service with the Galaxy Tab Active that delivers an extended basic warranty period lasting up to three years, covering damage caused by accidents. Furthermore, reflecting the importance of timing to a business, the remote Smart Tutor Service gives each Galaxy Tab Active user a safe, easy and quick means to access technical support anywhere, anytime. 

The Galaxy Tab Active has been designed to meet the demands of the ever-digitising world of work. 

Posted on September 5, 2014 .