In a time when disruptive digital start-ups are reshaping whole industries, technology has given rise to a new generation of highly efficient and productive individuals, both in their personal lives and in their careers.
At Samsung, we call them Amplified Individuals, and if they are successfully engaged, they are empowering organisations to become leaner, more agile and more forward thinking. Amplified Individuals are catalysts for change in the way organisations work, and they’re the key to building a business that operates effectively in the faster, better connected and more collaborative Amplified Economy.
We’ve pulled out some of the key facts about the Amplified Individual from our new report. Get to know how to spot this new breed of employee and learn how to enhance their impact within your organisation – the future success of your business within the Amplified Economy depends on it.
1. They’re not impressed with enterprise tech
As Amplified Individuals rely on powerful devices and consumer-grade apps to stay on top of their social lives, these experiences heavily impact their expectations in the workplace. As a result, unwieldy enterprise technology often fails to excite them. Provide tools that enable the same levels of agility as your staff experience in their personal lives and your customers will see the benefits of a more responsive workforce.
2. Don’t expect them to read manuals
Being tech-savvy, Amplified Individuals are happy to work out how new tools work on the job, but they don’t want to read instructions or attend training sessions. Whether you’re asking them to use a new device, an app or a service, if it’s not simple and intuitive, they’ll find an alternative that is.
3. They’re not working 9 to 5
Gone are the days of the work/life balance – Amplified Individuals are in search of the perfect work/life blend. Though they’re happy to work out of hours, or check emails while on holiday, there’s a trade-off. Three quarters say they’re quite comfortable carrying out personal tasks during the working day.
4. They’re more than a demographic
Amplified Individuals are united by their relationship with technology, but not necessarily by anything else. While they may often be Gen X-ers or Y-ers, they don’t exclusively come from a specific generation – they could even be a Baby Boomer.
5. They’re efficient by default
Always on and constantly connecting via one of their many devices, Amplified Individuals are natural multi-screeners. But they don’t see all these screens and notifications as distractions, they’re opportunities – and they help them be more organised and more productive, in and outside of the workplace. Give them the ability to quickly sift through data and their in-built knack for multi-tasking will help them deliver better, more personalised customer service.
6. They’re comfortable in the cloud
Amplified Individuals don’t think twice about entrusting cloud services and platforms with their data. Whether it’s their email provider, a file sharing platform or a collaborative tool, if it helps them get the job done then they trust there’s adequate protection in place – make sure you’ve got a data strategy that covers them.
7. Design is important to them
Though they do care about owning the latest piece of kit, it’s not just a fashion accessory. Amplified Individuals want high quality technology that empowers them and makes their lives easier. They value a fluid user experience and recognise good product design when they see it.
8. They’ll do their own thing
Used to positive experiences with technology in their everyday lives, Amplified Individuals tend to seek out the most efficient solutions automatically, and it’s no different in the workplace. This makes them resourceful employees, and they’ll be keen to share the benefits of their discoveries with the wider business – create an environment that encourages them to do so.
Get the most out of your talent and engage them on their terms
Want to learn more about the Amplified Individual? Download our new report to find out how to identify them in your organisation and maximise their impact within your business.